Tag: Jeremy Greene

The history of generic drugs is far from generic

Guest post by Jeremy A. Greene I entered medical school during a strange interlude in the history of drug marketing. Perhaps you also remember those confusing months in 1997, after the FDA issued statements supporting widespread direct-to-consumer promotion of prescription drugs, but before the regulation of these ads had been fully worked out. Pharmaceutical brand…

The history of generic drugs is far from generic

Guest post by Jeremy A. Greene I entered medical school during a strange interlude in the history of drug marketing. Perhaps you also remember those confusing months in 1997, after the FDA issued statements supporting widespread direct-to-consumer promotion of prescription drugs, but before the regulation of these ads had been fully worked out. Pharmaceutical brand…