Category Archives: Biography

March news and new books

News and Notes

eckhartAnnette Lanjouw, co-author of Mountain Gorillas: Biology, Conservation, and Coexistence, was interviewed on NPR’s Science Friday during the SciFri Book Club about Dian Fossey’s Gorillas in the Mist.

Webster_ReducingGunViolenceDaniel Webster, co-editor of Reducing Gun Violence in American: Informing Policy with Evidence and Analysis, was interviewed on Annapolis radio station WRNR 103.1.

Hot off the Press

Abraham Lincoln: A LifeAbraham Lincoln: A Life, Vol. 1 & 2   Now in paperback, this award-winning biography has been hailed as the definitive portrait of Lincoln.

Thrill of the ChasteThrill of the Chaste: The Allure of Amish Romance Novels This is the first book to analyze the growing trend of Amish protagonists in romance fiction and to place it into the context of contemporary literature, religion, and popular culture.

Reconstructing Ancient Linen Body ArmorReconstructing Ancient Linen Body Armor: Unraveling the Linothorax Mystery Alexander the Great led one of the most successful armies in history and conquered nearly the entirety of the known world while wearing armor made of cloth. How is that possible? Gregory S. Aldrete, Scott Bartell, and Alicia Aldrete provide the answer.

Field Guide to Fishes of the Chesapeake BayField Guide to Fishes of the Chesapeake Bay This compact field guide for students, scientists, researchers, and fishermen should be a standard passenger on any boat that plies the Chesapeake’s waters.

The Inevitable Hour

The Inevitable Hour: A History of Caring for Dying Patients in America  A frank portrayal of the medical care of dying people past and present, The Inevitable Hour helps to explain why a movement to restore dignity to the dying arose in the early 1970s and why its goals have been so difficult to achieve.

Being American in Europe, 1750-1860

Being American in Europe, 1750–1860  Daniel Kilbride tracks the adventures of American travelers while exploring large questions about how these experiences affected national identity.

 MUSE News

Project MUSE has partnered with YBP Library Services to facilitate the sales of single book titles from UPCC on Project MUSE. In addition to being able to purchase numerous book collections, libraries will now be able to discover and acquire titles from UPCC through YBP’s GOBI3 (Global Online Bibliographic Information) interface.

MUSE has received many requests from librarians for further, flexible purchase options for the UPCC books and is happy to now be able to offer the single title purchase option to libraries. Single title sales service will be available at the end of March.

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Filed under American History, Amish, Anabaptist & Pietist Studies, Ancient, Animals, Biography, Biology, Civil War, Conservation, Death and Grief, Fish, For Everyone, History, Literature, MUSE, Politics, Public Health, Publishing News, Regional-Chesapeake Bay, Reviews

Unearthing rare images and unique stories of African American Civil War soldiers

Guest post by Ronald S. Coddington

After my second book, Faces of the Confederacy, debuted in 2008, colleagues and friends asked me about my next project. I answered that African American soldiers would be the focus of my next volume.

My reply was met with a healthy dose of skepticism.

Two bits of conventional wisdom surfaced in their comments. First, that finding enough wartime photographs of identified soldiers would prove impossible. Second, that the stories of African American soldiers are uninteresting because so few fought in battles.

This image of Company E of the Fourth U.S. Colored Infantry at Fort Lincoln in Washington, D.C., is often published in articles and books about African Americans in the Civil War. Credit: Library of Congress.

I can appreciate both points. The individual black experience in the Civil War has been underappreciated. Most Americans today know it through Glory,the movie about the famed Fifty-fourth Massachusetts Infantry and its courageous yet tragic assault on Fort Wagner, or from scant chapters in history books illustrated with the same few photographs of unnamed black men in blue uniforms. Despite the groundbreaking service of roughly 200,000 African Americans in the Union army and navy during the war, the contributions of a far smaller group of Buffalo Soldiers in post-war America enjoy far greater recognition.

Despite the skepticism of my peers, I remained convinced that a wealth of visual and textual material was waiting to be discovered.

I started with photographs. Online searches resulted in a handful of images in university collections, historical societies, and museums. Contact with private collectors and Civil War dealers turned up a few promising leads.

Next, I scouted out primary sources of information. One of the first places I looked was William F. Fox’s landmark 1889 treatise Regimental Losses in the American Civil War. The chapter dedicated to “colored troops” is a condensed history of the origins of 166 African American regiments and a list of more than 35 battles in which they participated.

Through Regimental Losses and other texts, I realized that my perceptions of the Civil War had been shaped from a white point of view: The Northern populace initially went to war to preserve the Union, and after President Abraham Lincoln issued the Emancipation Proclamation in 1863, the central aim of the war shifted to the abolition of slavery.

Considered from the African American perspective, the war had been about freedom from the beginning. The brave black men who fought for equality were central to the greatest chapter in American history.

The trek to unearth images

 My longtime passion for vernacular photography of the Civil War era caused me to instinctively turn to the vibrant community of collectors and dealers at relic shows along the East coast and as far west as Ohio. Through their generosity, I secured about a third of the images featured in the book.

Three images came from families. I found Dave Brown and Dr. Donald Cunnigen online. Both men possessed much knowledge of their ancestors, Samuel Truehart and Emanuel Cunnigen, and generously supplied their

Charles Mudd served in Company C of the 108th U.S. Colored Infantry. Credit: Collection of the Gettysburg National Military Park Museum.

research. I met Chandler Battaile for lunch at a restaurant in Washington, D.C. We chatted for more than two hours about his family and the tintype of his great-grandfather, Andrew Chandler, who posed with Silas, the family slave who accompanied him to war. At the end of our meeting, he produced the original image, which had recently appeared on an episode of PBS Antiques Roadshow, and charged me with its safekeeping until I could make a high-resolution digital scan and return it to him. He also introduced me to Bobbie Chandler, the great-grandson of Silas.

The remainder came in groups of ones and twos, tucked away in archives across the country. I also found several larger caches, including a collection in the Beinecke Rare Book and Manuscript Library at Yale University.

Over a two-year period I secured permission to reproduce 95 identified images. I selected 77 for inclusion in the book, the same number featured in my other volumes.

The search for transformative stories of the war

My research effort began online by submitting queries to Ancestry.com and the military research forum at AfriGeneas.com. I searched digital books and finding aids of collections owned by public and private institutions, and subscribed to several databases of military service files, genealogical records, and newspapers.

Much to my delight, I discovered a digital collection of African American newspapers on Accessible Archives. These provided a wealth of detail on military, political, economic, and social issues. I found other rare interviews and eyewitness battle accounts on the newspaper archive NewsinHistory.com.

I gathered additional information during trips to the National Archives in Washington, D.C., and visits to other archives, libraries, and museums. My local interlibrary loan program was indispensable. I also communicated with descendants by email and telephone.

The entire project, from concept to publication, required four years—the same length of time it took to fight the Civil War.

Ronald S. Coddington is assistant managing editor at the Chronicle of Higher Education. His work has appeared in USA Todaythe Atlanta Journal-Constitution, and the San Jose Mercury News. He is a contributing writer to the New York Times’ Disunion series and writes a monthly column for Civil War News. He is the author of Faces of the Confederacy, Faces of the Civil War, and, most recently, African American Faces of the Civil War. All are published by the JHU Press.

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Filed under African American Studies, American History, Biography, Civil War, For Everyone, History, Photography

Unsung heroes

Guest post by Bo Beolens

The joy of researching our eponym dictionaries is coming across unsung heroes whose remarkable lives may end up commemorated in a critter’s name. Often the collective memory fades and it is left to later generations to rediscover these heroes. Such a fellow was Richard Lemon Lander (1804–1834)  (Lander’s Horseshoe Bat Rhinolophus landeri Martin, 1838).

Richard Lemon Lander left his home in Cornwall, England in 1813 and walked to London. Between 1825 and 1828 he was in northern Nigeria with Hugh Clapperton, with the intention of traveling down the River Niger. At that time no one knew where it started or finished, or much at all about it, in fact.

Clapperton succumbed to illness in 1827—it seems that Lander was the only European member of the expedition to survive. Survive is very much the operative word. African tribesmen accused him of witchcraft and forced him to drink poison to see if he was a witch or not. Since Lander didn’t die, they concluded he was not a witch after all. (Lucky for him that they did not believe that witches would survive poison and the innocent die!)

He returned to England in 1828 and published two books: The Journal of Richard Lander from Kano to the Sea-Coast and Records of Captain Clapperton’s Last Expedition to Africa, with the Subsequent Adventures of the Author.

In 1830 Lander returned to Africa, accompanied by his brother John. They followed the lower Niger River from Bussa to the sea, traveling in canoes. On their way they had a number of adventures, including being captured by the King of the Igbos. They were sold to another monarch, King Boy of Brass, who held them for ransom.

Lander later recounted all this in Journal of an Expedition to Explore the Course and Termination of the Niger.

The Lander brothers were the first Europeans to discover much about the River Niger, and by doing so they opened up an important trade route into the hinterland of what today is Nigeria.

In 1834 Lander was killed in a skirmish with unfriendly tribesmen while leading the first trade expedition up the River Niger. He was buried on the Island of Fernando Pó in Equatorial Guinea.

Although his story is a worthy one, nothing marks it out as more remarkable than any number of other pioneers that sailed into the unknown. Nothing, that is, until you realize that he was just 30 years old when he died. Lander had left home—alone—and walked 300 miles to London and then shipped out for Africa when he was just 9 years old!

He was only 19 when he led the expedition up the Niger. He packed more adventure and discovery into his short life than anyone before or since!

Bo Beolens is coauthor of The Eponym Dictionary of Mammals and The Eponym Dictionary of Reptiles, both available from the JHU Press. 

(The views expressed in this guest post belong to the author and in no way reflect the official opinion of the JHU Press.)

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Filed under Animals, Biography, Travel

Probing the reproductive revolution in a time of heated politics

By Brendan Coyne, exhibits and awards manager

If you’ve been paying any attention at all to our political discourse in recent weeks you know that reproduction is a hot and controversial topic. From Susan G. Komen for the Cure to insuring contraception for women, uncomfortable questions about sex and power and religion have forced their way into American public discourse.

We here at the JHU Press think all the political heat and light could use a bit of grounding. That is, of course, scholarly publishing’s most noble purpose, and so we humbly suggest that those of you looking for a better understanding of reproductive medicine and rights begin with The Fertility Doctor: John Rock and the Reproductive Revolution, by Margaret Marsh and Wanda Ronner.

John Rock was born 122 years ago tomorrow. The first researcher to fertilize a human egg in vitro in the 1940s, Rock became America’s leading figure in the treatment of infertility, his clinic serving rich and poor alike. In the 1950s he joined forces with Gregory Pincus to develop oral contraceptives and in the 1960s enjoyed international celebrity for his promotion of the pill and his campaign to persuade the Catholic Church to accept it.

Called “fascinating and important” by Wendy Kline in Isis and “enormously valuable” by Leslie J. Reagan in the Journal of American History, Marsh and Ronner’s biography of Rock recounts how a directionless young man began his working life as a timekeeper on a Guatemalan banana plantation and later became one of the most recognized figures of the 20th century. Looking at how Rock’s work altered medicine and society, they provide a compelling portrait of a man whose work defined the reproductive revolution.

A search of Project MUSE turns up even more contextual information, such as Susan L. Smith’s Reviews in American History article of last December, which digs into the broader historical controversy over birth control through reviews of two books, Cathy Moran Hajo’s Birth Control on Main Street and Elaine Tyler May’s America and the Pill. Our own Condom Nation traces the history of the federal government’s sex education efforts.

We doubt that reproductive issues will fade from politics anytime soon. Our hope is that our books can help readers look at the issue empirically before making up their minds.

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Filed under American History, Biography, Biology, Current Affairs, Gender Studies, Politics, Public Health, Women's Health

A special event for Hart Crane fans and poets of all stripes

To serious scholars, students, and aficionados of American poetry, Hart Crane needs no introduction. A controversial and troubled figure, Crane was born in 1899 to the inventor of Life Savers candy and killed himself in 1933 by jumping off a steamship into the Gulf of Mexico. His tragic and beautiful work profoundly influenced and inspired poets such as Edmund Wilson, Robert Lowell, and William Carlos Williams.

Johns Hopkins University literary might John T. Irwin assessed the poet’s work and life in the recently published Hart Crane’s Poetry: “Appollinaire lived in Paris, I live in Cleveland, Ohio”. Harold Bloom credits Irwin’s book with defeating the “dark failure” of critics to understand Crane, Langdon Hammer celebrates it as “an event in Crane criticism,” and Paul Mariani calls it “a gift.” Tomorrow, actor James Franco will join Irwin and Linda DeLibero (director of the JHU Program in Film and Media Studies) for a special screening and discussion of the actor’s own stab at making sense of Crane, the biopic The Broken Tower.

Based on Mariani’s biography of Crane, The Broken Tower, Franco’s 90-minute film was shot in black and white and completed in 2011. It debuted last year at Boston College, was screened at the 2011 LA Film Festival, and is slated for theatrical release later this year. But all you have to do to catch a prerelease look at the  movie is get to Shriver Hall on the JHU Homewood campus (D3 on the map at the link) by 2 p.m. tomorrow and have a seat. We, that is the JHU Press, together with the university’s Writing Seminars and its Program in Film and Media Studies, will do the rest. Along with professors Irwin and DeLibero and Mr. Franco, of course.

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Filed under Biography, Film / Documentary, Poetry, Press Events

Celebrating Black History Month

In case you weren’t aware, it’s Black History Month. We’ll leave aside the well-known and somewhat suspicious fact that the shortest month of the year is the one officially designated to understanding, recognizing, and honoring the long and troubled history of the relationship between blacks and whites in the United States and instead take this opportunity to shamelessly promote the work we publish on African American history (and offer our readers the chance to purchase any of the books mentioned below at a 40% discount).

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U Street in Washington, D.C., has figured prominently in African American life since the Civil War. Blair Ruble’s history of the neighborhood, Washington’s U Street: A Biography, traces the tumultuous changes in the area, from the days of Jim Crow and segregation in the late 1900s to the rise of the African American middle class and elites in the early and mid-twentieth century to U Street’s fall following desegregation and its recent rebirth. The paperback edition of the book came out in early January.

Also new in paperback are two books that deal with race in the early years of the American Republic. Ashli White’s Encountering Revolution: Haiti and the Making of the Early Republic uses the Haitian Revolution to redefine our understanding of the relationship between republicanism and slavery during America’s founding. Born Southern: Childbirth, Motherhood, and Social Networks in the Old South, by V. Lynn Kennedy, looks at how the power structures of race, gender, and class functioned to create a distinct antebellum southern society. Advance copies of both books just arrived at our offices and they will be available at the end of the month.

Dennis Deslippe’s Protesting Affirmative Action: The Struggle for Equality after the Civil Rights Revolution came off press about a week ago. This exploration of the backlash against the civil rights movement probes the effects of affirmative action on the careers and livelihoods of a wide range of workers from around the country. Look for Marybeth Gasman and Louis W. Sullivan’s The Morehouse Mystique: Becoming a Doctor at the Nation’s Newest African American Medical School later this month. The school, founded just after the civil rights era, served a dual purpose during a time when minorities had trouble getting access to medical care and when medical schools accepted few black students.

Professor Gasman has been busy with books of late. Not only does she have a second book coming out with JHU Press this spring, Booker T. Washington Rediscovered (coedited with Michael Scott Bieze), a balanced and insightful look at the controversial founding father of African American education in the United States, but she is also a coauthor of Race, Gender, and Leadership in Nonprofit Organizations, published in November 2011 by Palgrave MacMillan.

Though the sesquicentennial of the Civil War is now behind us (thankfully, since spelling that word is a nightmare!) it’s always a good time to try and understand what slavery and the Civil War meant to this country. Give Slavery’s Ghost: The Problem of Freedom in the Age of Emancipation, by Richard Follett, 2011 Pulitzer-Prize winner Eric Foner, and Walter Johnson; Remixing the Civil War: Meditations on the Sesquicentennial (gah! there’s that word again), edited by Thomas J. Brown; and Money over Mastery, Family over Freedom: Slavery in the Antebellum Upper South, by Calvin Schermerhorn, a read and you won’t be able to help but know more.

Even if you’re not familiar with the work of Richard Wright, Ralph Ellison, Lillian Smith, James Baldwin, and their contemporaries, their barrier-breaking literature deeply altered American letters. In Psychology Comes to Harlem: Rethinking the Race Question in Twentieth-Century America, Jay Garcia not only examines how and why these writers developed their psychologically informed critiques of the society-wide racism that existed at the time, but also explores the lasting effects these criticisms have had on modern antiracist cultural analysis.

Speaking of literature, don’t forget to check out Callaloo, the premier African diaspora literary journal. It’s available as a print or electronic subscription and as part of Project MUSE.

On the education front, we’re happy to have recently released the paperback editions of two important works that deal with diversity in colleges and universities. In Diversity’s Promise for Higher Education: Making it Work, Daryl G. Smith provides a clear and innovative approach to developing and instituting effective and sustainable diversity strategies. Ann L. Mullen’s Degrees of Inequality: Culture, Class, and Gender in American Higher Education—winner of the Delta Kappa Gamma Society International’s Educator’s Award and the Outstanding Publication in Post-Secondary Education honor from Division J of the American Educational Research Association—is a revealing study of students at Yale University and Southern Connecticut State University that shows just how firmly set the inequities in our educational system are.

For those of you who will be in Southern California at the end of the month, consider dropping by the Pacific Southwest Railway Museum for the official launch of its exhibit of the nation’s oldest completely restored Jim Crow railwaycar, Rockdale, Sandow & Southern #3, as well as a new African American Railroad Heritage exhibit. The February 25 event is free and open to the public, but seating is limited. Contact Ted Kornweibel, author of Railroads in the African American Experience: A Photographic Journey, for more details and to RSVP.

Wondering about that discount we mentioned? Simply click through any of the book links above and enter code HEQT at checkout and you’ll get 40% off of the list price.

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Filed under African American Studies, American Studies, Biography, Cultural Studies, Education, Journals, MUSE

Happy birthday, Edison, Lincoln, and Darwin!

This weekend, we’re celebrating the birthdays of three great figures in history: Thomas Edison, Charles Darwin, and Abraham Lincoln. Edison was born 165 years ago this Saturday, and Sunday marks the 203rd anniversary of the births of both Lincoln and Darwin.

Did you know that Edison wasn’t the first to develop an incandescent light bulb? His invention, though, was the most successful of all the competing inventions. Drawing from the documents in the Edison archives, Robert Friedel and Paul Israel explain how this came to be in Edison’s Electric Light: The Art of Invention. (Nearly a hundred years ago, Edison predicted that another of his inventions, the motion picture camera, would render books in schools obsolete within 10 years; while that hasn’t happened yet, you can read Edison’s Electric Light via Project MUSE.)

And for more on the Wizard of Menlo Park that might spark some of that 1 percent of your own genius that’s inspiration, check out The Papers of Thomas A. Edison, Vol. 5, Vol. 6, and Vol. 7.

For an ambitious way to observe the Great Emancipator’s birthday, you could set out to achieve “Ultimate Lincoln Knowledge” by reading Michael Burlingame’s
masterpiece, Abraham Lincoln: A Life, which Christopher Hitchens called  “magnificent” and William Safire “magisterial.” If you read this 2,000-page biography from cover to cover (and then cover to cover again, as there are two volumes) by the next 12th of February, I will get my hands on a stovepipe hat just so I can tip it to you.

If you prefer your biographies to be more succinct, try Tim M. Berra’s Charles Darwin: The Concise Story of an Extraordinary Man. As the Library Journal says, readers “who want a quick, no-frills but still authoritative read on Darwin’s life couldn’t find a better source.” For some historical insight into the current debates on evolution and religious belief, check out Negotiating Darwin: The Vatican Confronts Evolution, 1877–1902, by Mariano Artigas, Thomas F. Glick, and Rafael A. Martínez. Another book by Glick on the father of evolution is What about Darwin? All Species of Opinion from Scientists, Sages, Friends, and Enemies Who Met, Read, and Discussed the Naturalist Who Changed the World, which Michael Ruse of the Quarterly Review of Biology called “a splendid compilation of opinions of the great (and not so great) who read Darwin’s works.” Ruse goes on to say, “Like Tennyson, get two copies; one for yourself and one to put on the side table in the guest bedroom.”

And you can do this for any of the books we’ve mentioned with a 40 percent discount when you purchase them through our website and enter the code HELD at checkout. Happy Edison-Lincoln-Darwin birthday weekend!

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Filed under American Studies, Biography, Biology

Q&A with Tintinologist Benoît Peeters

Benoît Peeters with his son Archibald

With Steven Spielberg’s The Adventures of Tintin in American theaters for over a month now, in this country there is a renewed interest in all things Tintin, including the life and work of the creator of the comic, Georges Remi, better known as Hergé. Recent reviews in The New York TimesWashington Post, and elsewhere of the English-language translation of Benoît Peeters’s seminal biography of the man, Hergé, Son of Tintin, brought a few question to mind, so we posed them to Mr. Peeters. (JHU Press manuscript editor Michele Callaghan translated Mr. Peeters’s answers from the original French.)

Q. Did you know Hergé ?

A. I knew Hergé a little in the last years of his life. My first meeting with him dates back to April 29, 1977, when Patrice Hamel and I interviewed him. He spent more than two hours answering all the exacting and bothersome questions—often naive and sometimes downright impertinent—that we asked him. I remember his ready availability, his curiosity about us, his bursts of laughter. I went on to write an analysis of The Castafiore Emerald, volume 21 of The Adventures of Tintin (which would later appear under the title Lire Tintin, les Bijoux ravis), and I thought that was the end of my involvement with Hergé. But he then offered my name to a Scandinavian publisher to write a comprehensive book about his work, which eventually became Tintin and the World of Hergé: An Illustrated History (Le Monde d’Hergé). It was for this book that he gave me what would be his last interview on December 15, 1982.

Q. What did you learn about Hergé while writing your book ?

A. The most important discovery I made was that he was a much more complex individual than I had first imagined. Rarely had there been such a gap between the grandeur of  a body of work and the colorlessness of its author. The public Hergé, the person of interviews, was frequently wearisome in his sincerity and boy-scoutness. Smooth, almost absent, he seemed to disappear behind his characters. But under it all, there was another Hergé. That Hergé, not always likeable, often hard, and frequently tormented, seemed passionate in a different way.

Drawing by François Schuiten.

Readers of Hergé, Son of Tintinrealize that it is not meant to be a fawning biography. I try to analyze his personality in all its complexity, with its contradictions. I try to understand, for example, how he was torn from his original convictions, the ideological veneer of his environment, and how, through his work, he came to give birth to something unexpected. Yes, Hergé actually seems to have been the son of his work for a long time. The Adventures of Tintin guided his own evolution. Only in later years did the paths of Tintin and Hergé begin to diverge. Until then, as he told me in his last interview, he really put his life in Tintin.

Q. Was Hergé involved at all in Steven Spielberg’s movie?

Hergé in 1937. Private collection.

A. Steven Spielberg’s interest in the Tintin books dates to 1982. Hergé was already very ill then, so Spielberg made contact with his publisher, Casterman. The two communicated through Hergé’s secretary, Alain Baran. A meeting was scheduled for March 1983 but Hergé died several weeks before it could take place. I heard that the two men spoke for a moment on the phone. Hergé was a big fan of Spielberg, especially the movie Duel. He said right away that Spielberg should have creative freedom. Hergé knew that the movie wouldn’t be “his” Tintin but hoped it would be a good film. Knowing Spielberg was making a Tintin movie was one of Hergé’s last joys, because he had always been disappointed that there was not more interest in his characters in the United States. In the eighties, Spielberg had written an original script. He had the wisdom to realize that it did not work. But re-creating the books literally would not have worked either. By creating a bridge between The Crab with the Golden Claws and The Secret of the Unicorn, Spielberg has invented a story that belongs to him, even if it is actually nourished by the minute details of Hergé’s books.

Q. What do you think of the movie?

A. Though it’s not my kind of film, I find it honest and think they have succeeded in their own way. In making this film, Spielberg has given a gift to Hergé, whose work is partly cut off from new generations. And overall, he has succeeded. It is obvious that Spielberg has a sincere admiration for Hergé and a real desire to make the movie an homage to him. One can certainly criticize Spielberg for sometimes substituting frenetic activity for meaningful action. But he has to live within the demands of making movies for teenagers in a country that is not that familiar with Tintin. There is in the film some of the brilliance known to all readers of Hergé—for example, Spielberg’s treatment of  the tale of Captain Haddock’s ancestor. This passage embodies the whole art of comic strips. It’s beautifully done, and would have delighted Hergé.

Comics writer, novelist, and critic, Benoît Peeters is one of the most highly regarded Tintinologists in the world. His biography of the Tintin creator, Hergé, Son of Tintin, is now available from JHU Press. 

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Filed under Biography, Popular Culture, Translations

Tying in to Tintin

by Becky Clark, Marketing Director

Where were you in 2009? If you happened to be in a 7-Eleven, you might have come face-to-face with Sherlock Holmes and Dr. Watson. The convenience store giant had partnered with Warner Brothers for a merchandising tie-in of Guy Ritchie’s blockbuster movie Sherlock Holmes. Sir Arthur Conan Doyle’s iconic characters were licensed into the service of 99-cent Go-Go Taquitos, their images looming over the slogan “Get a Clue.”

Movie merchandising licenses have blessed us with everything from “How Holmes Are You?” coffee sleeves to the Kung Fu Panda 2 Chia Pet. Alvin and the Chipmunks grace boxes of Kellogg’s Fruit Snacks, and the visage of Luke’s real father beckons on bags of Star Wars Vader’s Dark Side Roast Coffee.

Steven Spielberg’s The Adventures of Tintin is the latest Hollywood blockbuster to spawn a merchandising frenzy. Licensing deals have created a glut of official products, including Beanie Babies, jigsaw puzzles, keychains, and T-shirts.

Books play a big role in movie merchandising and promotion. Little, Brown and Bantam appear to have locked up the official movie tie-in books for The Adventures of Tintin. But a host of other publishers are capitalizing on the movie’s market power by releasing titles about the intrepid boy reporter and his fox terrier, including JHU Press with Hergé, Son of Tintin. These unofficial tie-in campaigns are crowded with competitors (do an Amazon search for Tintin and you’ll find more than 600 books), and they don’t always result in extra attention for the book. They also take a significant investment of lead time and marketing resources, not to mention flexibility.

We fast-tracked our critical biography of Tintin’s creator to coincide with the movie’s North American release—hoping to get swept up in the movie’s tidal wave of promotion. Manuscript Editing and Design & Production colleagues shaved their schedules so that we could start shipping books in November. Our publicity campaign began in mid-September, well before the book was published. We sent uncorrected proofs to members of the media, along with Amazon’s Vine program, which exposes selected new titles to 25 of Amazon’s best customer reviewers. As of this writing there are 14 customer reviews on Amazon, with an average of four stars.

So far, our book is reaping the benefit of the movie tie-in campaign. It has already been covered in the Wall Street Journal, Slate, and PRI’s the World. And it’s scheduled for that crème de la crème of book reviews—the New York Times Book Review—Sunday, January 22.

Movie releases and the enormous publicity they generate can help scholarly publishers draw extra attention to serious works on popular culture. In this market, we have to be just as creative and aggressive—sometimes more so—than our trade counterparts.

Just don’t look for us in 7-Eleven.

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Filed under Behind the Scenes, Biography, Popular Culture, Translations